Belgian Public Health Minister Frank Vandenbroucke has secured government approval to ban all non-tobacco vape flavors starting September 1, 2028. This decisive move aims to dismantle the appeal of e-cigarettes among youths and prevent a new wave of nicotine addiction masked by sweet and fruity profiles.
Authorities emphasize that flavors like apple, mint, and popcorn not only attract teenagers but also disguise the inhalation of dangerous substances. Recent tests cited by the ministry revealed that some disposable vapes contain hazardous materials, including pesticides and lead.
By implementing this ban, Belgium follows the guidance of its Superior Health Council and mirrors existing regulations in the neighboring Netherlands. The Belgian government hopes to replicate Dutch success; according to the Dutch National Institute for Public Health and the Environment (RIVM), their flavor ban successfully reduced consumption for two-fifths of users, with 22% quitting altogether.
Minister Vandenbroucke also stated his intention to continue advocating for stricter e-cigarette regulations at the European level.
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