Starting January 1, 2026, Kentucky mandates that all businesses selling nicotine products must apply for a license under SB 100. This law aims to curb the state's high youth vaping rates by enabling the Department of Alcoholic Beverage Control (ABC) to track retailers and conduct random enforcement checks to prevent underage sales.
Key Takeaways:
- Mandatory Licensing: All vape and tobacco retailers must apply for a license by Jan 1.
- Youth Crisis: Nearly 20% of Kentucky high schoolers use e-cigarettes, double the national average.
- Enforcement: The ABC will conduct random checks to identify sales to minors.
- Retailer Pushback: Some business owners feel burdened by increasing regulations despite compliance.
Retailer licensing for nicotine products refers to the legal requirement for businesses to obtain a state permit to sell tobacco and vape items, a measure Kentucky has implemented to better regulate the market and protect public health. As of January 1, Kentucky joins the majority of U.S. states in enforcing this requirement.
Combating the Youth Vaping Crisis
The American Lung Association (ALA) highlights a critical issue: despite the legal purchase age being 21, Kentucky teens exceed the national average for e-cigarette use. Approximately 20% of high schoolers in the state use vapes, nearly double the nationwide figure.
Shannon Baker, Director of Advocacy for the ALA, emphasized the necessity of the law, stating, "We have a youth use crisis in Kentucky." The new system allows the Department of Alcoholic Beverage Control to maintain a registry of physical locations, facilitating unannounced enforcement checks to catch retailers selling to minors.
Retailer Reactions and Future Implications
While advocates see this as a long-overdue step—noting that even hair stylists require licenses—some business owners express frustration. Rob Bowen of Nice Guy Vapors argued that compliant businesses face constant new hurdles. "It seems like once we are in compliance, there is another rule that develops," he said.
With the law now in effect, the focus shifts to enforcement by the ABC. Other states lacking similar regulations are reportedly looking to model their legislation after Kentucky's SB 100.

Digital Content Creator & Vape Industry Analyst
Jake Miller is a prominent voice in the American vaping community, known for his transparent, tech-focused approach to harm reduction and hardware innovation. With over six years of experience in the industry, Tyler transitioned from a hobbyist to a full-time content creator, building a loyal following through his unfiltered reviews and deep-dive technical tutorials.


