Virginia Attorney General Jay Jones announced Thursday the creation of the Regulated Products Enforcement Unit to police the state's rapidly growing market for vaping products, hemp-derived THC, and kratom. This new division consolidates regulatory duties to stop the sale of illicit, deceptively packaged products.
The unit will handle civil enforcement, conduct retail compliance checks, and manage product directories. Inspectors will work alongside the Virginia Alcoholic Beverage Control Authority and other state agencies to monitor storefronts. The Attorney General’s office now holds the authority to pursue civil penalties and legal action against non-compliant manufacturers, distributors, and retailers.
"New intoxicating products and substances enter the market every single day, many of which include dangerous or illegal ingredients," Jones said, noting that many products target children with deceptive packaging.
The initiative builds on recent legislative efforts to regulate items sold in vape shops and convenience stores. Under Virginia law, liquid nicotine and nicotine vapor products are prohibited unless listed on a directory maintained by the Attorney General's office. Manufacturers must prove their products meet both state and federal standards to secure a listing.
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